More Qualified Leads with Facebook® Ads and AI

This course is aimed at self-employed individuals and marketing managers of small and medium-sized enterprises (SMEs) who have a strong offering but whose customer acquisition heavily depends on external factors. The goal is to build a functional acquisition system that generates customer enquiries in a plannable and efficient manner – independent of personal reach and recommendations. The foundation is a proven marketing funnel based on established sales psychology principles that has already been successfully used across industries. This course thus combines strategic marketing understanding with concrete implementation support and is aimed at anyone who wants to gain control over their customer acquisition.