Successful Market Launch with AI

This programme is aimed at entrepreneurs, self-employed individuals and marketing managers who want to successfully launch a product, a new service, a location or a revised offering. The focus is on a structured launch process that helps present offerings in such a way that their relevance is clearly recognisable to both existing and potential customers. The goal is to make company-internal customer-relevant changes public, generate media attention and gather feedback. Participants receive a step-by-step concept that allows any market launch to be communicated in a targeted manner. This way, the full potential of the innovation can be utilised: to reactivate existing contacts, acquire new customers and strategically position oneself in the market.