eLearning: Social Media & Online Marketing
Expert*in des bfi-Kärnten
Diploma course
20250748Description
Requirements
Notes
Teaching and learning materials:- Scripts: Practice-oriented scripts are available at any time on our digital learning platform.
- Practice questions: Control and core questions are provided for exam preparation.
- Interactive exercises: Interactive exercises with didactic added value.
- Audiobooks: Audiobooks for the scripts are ideal for on the go.
- Learning videos: Learning videos are partially available as support on our digital learning platform.
Content support & technical support:- Subject matter support: Content-related support is guaranteed throughout the entire certificate course.
- Technical support: Assistance with technical questions regarding the digital campus is provided.
Exam modalities:- Multiple-choice exam: Each module must be completed with a multiple-choice exam.
- No exam registration required: Exams can be taken at any time without prior registration via the online campus.
- Exam duration: You
will receive 40 exam questions per multiple-choice exam. The exam duration is
30 minutes. Multiple exam attempts per exam are possible.
Course content
- Acquire comprehensive knowledge in the fields of social media and online marketing
- Module 1: Fundamentals of Marketing
- Fundamentals of marketing, marketing environment, marketing objectives, marketing mix, marketing research & analysis, market and customer needs, purchasing decisions
- Module 2: Digital Marketing & Marketing 6.0
- Digital marketing, Marketing 6.0, website, search engine advertising (SEO & SEA), social media (Meta Business Suite, TikTok, Snapchat, Pinterest, X, social media content), email marketing, programmatic ads, marketing funnel, key performance indicators in online marketing, data protection & GDPR
- Module 3: Design Thinking & Innovation Management
- Design Thinking, Design Thinking process, innovation strategies, classification of innovations, innovation process, measuring the success of innovations
- Module 4: Social Media & Influencer Marketing
- Social media marketing, elements of social media marketing, influencer marketing, selection of influencers, campaign planning, credibility of influencers and social media campaigns
- Module 5: Content Marketing & Storytelling
- Content marketing as a marketing strategy, influencing customer behaviour, generating interest, application of content marketing, storytelling, approach to storytelling, methods and forms in storytelling.
Target group
- Career starters and interested individuals: People with an interest in digital media and marketing who wish to develop their skills in this area.
- Marketing employees: Individuals who want to expand their knowledge in content marketing and social media to better utilise current trends and strategies.
- Business owners: Entrepreneurs who wish to strengthen their existing brands through targeted content strategies and social media presence.
- Communication officers: Employees responsible for internal and external communication who want to improve their communication strategies in the digital space.
- Influencers and content creators: Individuals who want to improve their content creation skills and expand their reach on social media.
- E-commerce employees: Professionals who want to promote online sales and learn how to increase conversion rates through content marketing and social media.
Date information
Valid from 01.01.2026 to 31.12.2026
Language of instruction: German
To book this course, please log in and activate your education voucher in your education pass.
Course provider: Kärntner Berufsförderungsinstitut GmbH
Course provider: Kärntner Berufsförderungsinstitut GmbH
For questions about course content, please contact:
Kärntner Berufsförderungsinstitut GmbH
info@bfi-kaernten.at057878Courses you might also like
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