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eLearning: Social Media & Online Marketing

Expert*in des bfi-Kärnten

Diploma course

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Description

Dive into the exciting world of content marketing and social media! Learn how to communicate brand messages persuasively and effectively engage your target audience. You will become familiar with proven strategies to create engaging content that fosters engagement and builds trust. Explore essential aspects such as target audience analysis, content planning, and the strategic use of social media platforms, which are crucial for the success of your online presence. The eLearning course can be started at any time (no attendance required & flexible scheduling).

Requirements

Internet access, webcam, and microphone are required for participation. After payment of the course fee, the eLearning will be activated for you, and you will receive your access details by email.

Notes

Teaching and learning materials:- Scripts: Practice-oriented scripts are available at any time on our digital learning platform.

Practice questions: Control and core questions are provided for exam preparation.
Interactive exercises: Interactive exercises with didactic added value.
Audiobooks: Audiobooks for the scripts are ideal for on the go.
Learning videos: Learning videos are partially available as support on our digital learning platform.

Content support & technical support:- Subject matter support: Content-related support is guaranteed throughout the entire certificate course.

Technical support: Assistance with technical questions regarding the digital campus is provided.

Exam modalities:- Multiple-choice exam: Each module must be completed with a multiple-choice exam.

No exam registration required: Exams can be taken at any time without prior registration via the online campus.
Exam duration: You

will receive 40 exam questions per multiple-choice exam. The exam duration is

30 minutes. Multiple exam attempts per exam are possible.

Course content

Acquire comprehensive knowledge in the fields of social media and online marketing
Module 1: Fundamentals of Marketing
Fundamentals of marketing, marketing environment, marketing objectives, marketing mix, marketing research & analysis, market and customer needs, purchasing decisions
Module 2: Digital Marketing & Marketing 6.0
Digital marketing, Marketing 6.0, website, search engine advertising (SEO & SEA), social media (Meta Business Suite, TikTok, Snapchat, Pinterest, X, social media content), email marketing, programmatic ads, marketing funnel, key performance indicators in online marketing, data protection & GDPR
Module 3: Design Thinking & Innovation Management
Design Thinking, Design Thinking process, innovation strategies, classification of innovations, innovation process, measuring the success of innovations
Module 4: Social Media & Influencer Marketing
Social media marketing, elements of social media marketing, influencer marketing, selection of influencers, campaign planning, credibility of influencers and social media campaigns
Module 5: Content Marketing & Storytelling
Content marketing as a marketing strategy, influencing customer behaviour, generating interest, application of content marketing, storytelling, approach to storytelling, methods and forms in storytelling.

Target group

Career starters and interested individuals: People with an interest in digital media and marketing who wish to develop their skills in this area.
Marketing employees: Individuals who want to expand their knowledge in content marketing and social media to better utilise current trends and strategies.
Business owners: Entrepreneurs who wish to strengthen their existing brands through targeted content strategies and social media presence.
Communication officers: Employees responsible for internal and external communication who want to improve their communication strategies in the digital space.
Influencers and content creators: Individuals who want to improve their content creation skills and expand their reach on social media.
E-commerce employees: Professionals who want to promote online sales and learn how to increase conversion rates through content marketing and social media.