Profession, Business and Technology AK education voucherCoachingGerman 150.00 Präsenzeinheiten

eLearning: Influencer Marketing

Expert*in des bfi-Kärnten

Increase digital visibility and reach

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Description

Influencer marketing is now one of the most effective tools in digital communication. Learn how different platforms work, how to target specific audiences, and what success factors are crucial. You will discover how to use social media strategically, select suitable influencers, and plan and implement effective campaigns. The eLearning course can be started at any time (no attendance required & flexible scheduling).

Requirements

Internet access, a webcam, and a microphone are required for participation.
After payment of the course fee, the eLearning course will be activated for you, and you will receive your access details via email.

Notes

Teaching and learning materials:

Scripts: Practice-oriented scripts are available on our digital learning platform at any time.
Practice questions: Control and core questions are available for exam preparation.
Interactive exercises: Interactive exercises with didactic added value.
Audiobooks: Audiobooks based on the scripts are ideal for on the go.
Learning videos: Learning videos are partially available as support on our digital learning platform.

Content support & technical support:

Subject matter support: Content-related support is guaranteed throughout the entire certificate course.
Technical support: Assistance with technical questions regarding the digital campus is provided.

Exam modalities:

Multiple-choice exam: Each module must be completed with a multiple-choice exam.
No exam registration required: Exams can be taken at any time without prior registration via the online campus.
Exam duration: Each multiple-choice exam consists of 40 questions. The exam duration is 30 minutes. Multiple exam attempts per exam are possible.

Course content

Module 1: Digital Marketing & Marketing 6.0
In this module, you will learn to identify and explain central tools and concepts of digital marketing. You will also discover how to select and effectively use appropriate digital marketing measures.
Module 2: Social Media & Influencer Marketing
In this module, you will acquire fundamental knowledge of social media and influencer marketing. You will learn to analyse marketing strategies, evaluate their impact, and discover how influencers can be effectively integrated into communication strategies.
Module 3: Agile Marketing & Agile Project Management:
In this module, you will acquire practical foundations in agile project management and agile marketing, learn about agile methods, and discover how to effectively integrate them into projects.

Target group

Marketing professionals: Individuals who wish to deepen and apply their expertise in social media and influencer marketing.
Social media managers: Individuals who want to utilise current trends and develop successful communication strategies.
Communication managers: Individuals who wish to integrate influencers as part of their marketing strategy and increase reach.
Career changers: Individuals from other fields who want to acquire in-depth knowledge of influencer marketing.
Beginners: Individuals without prior knowledge who wish to learn the basics of social media and influencer marketing in a practical way.