eLearning: Digital Marketing & Consumer Psychology
Expert*in des bfi-Kärnten
Diploma Course
20250755Description
Requirements
Notes
Teaching and learning materials:- Scripts: Scripts with practice-oriented content are available on our digital learning platform at any time.
- Practice questions: For exam preparation, there are control and core questions.
- Interactive exercises: Interactive exercises with didactic added value.
- Audiobooks: Audiobooks for the scripts are ideal for on the go.
- Learning videos: Learning videos are partially available as support on our digital learning platform.
Content support & technical support:- Subject matter support: Content support is guaranteed throughout the entire certificate course.
- Technical support: Support for technical questions regarding the digital campus is provided.
Exam modalities:- Multiple-choice exam: Each module must be completed with a multiple-choice exam.
- No exam registration required: Exams can be taken at any time without prior registration via the online campus.
- Exam duration: You will receive 40 exam questions per multiple-choice exam. The exam duration is 30 minutes. Multiple exam attempts per exam are possible.
Course content
- Gain knowledge in digital marketing and consumer psychology. Identify the opportunities and challenges of digital markets and learn how to successfully implement your business idea using targeted marketing strategies.
- Module 1: Fundamentals of Marketing
- Fundamentals of marketing, marketing environment, marketing goals, marketing mix, marketing research & analysis, market & customer needs, purchasing decisions
- Module 2: Digital Marketing
- Digital marketing, website, search engine marketing (SEO & SEA), social media (Meta Business Suite, TikTok, Snapchat, Pinterest, X, social media content), email marketing, programmatic ads, marketing funnel, key performance indicators in online marketing
- Module 3: Consumer Psychology & Neuromarketing
- Consumer behaviour & typologies, psychology in relation to purchasing decisions, purchasing decision processes, interaction and cognition of consumers, customer satisfaction, customer loyalty, advertising effectiveness models, emotional advertising, psychological market research, neurological fundamentals, neurological measurement methods, black box
- Module 4: Human-Centric Marketing & Brand Attraction
- Objectives & applications of human-centric marketing, attributes of human-centric brands, brand reaction, authenticity & honesty, perception of a brand, digital anthropology
- Module 5: Personality Psychology
- Personality, history of personality psychology, paradigms of personality psychology, personality theories, psychodynamic theories, humanistic theories, cognitive theories, theory of the self, personality diagnostics, personality types, personality profiles, classification of individuals
Target group
- Marketing professionals and digital marketing employees: individuals who wish to deepen their knowledge in digital marketing and apply consumer psychology to develop targeted marketing strategies.
- Career starters and young professionals in marketing and psychology: junior professionals who aim to pursue a career in marketing or consumer psychology and wish to acquire solid foundations in these fields.
- Entrepreneurs and start-up founders: individuals who run their own businesses or brands and want to combine digital marketing techniques with psychological insights to improve customer access and loyalty.
- Product managers and brand managers: professionals who wish to develop a better understanding of consumer needs and motivations to optimise brand strategy and product marketing.
- Practice-oriented users: individuals who wish to derive direct benefits for their work through practical examples.
Date information
Valid from 01.01.2026 to 31.12.2026
Language of instruction: German
To book this course, please log in and activate your education voucher in your education pass.
Course provider: Kärntner Berufsförderungsinstitut GmbH
Course provider: Kärntner Berufsförderungsinstitut GmbH
For questions about course content, please contact:
Kärntner Berufsförderungsinstitut GmbH
info@bfi-kaernten.at057878Courses you might also like
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