ChatGPT & Co in Marketing – Understand, Apply, Optimise

Lothar Lackner

Discover how artificial intelligence like ChatGPT can revolutionise your marketing!

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Description

The future of marketing is here – and it is AI-powered!

Learn how innovative tools like ChatGPT can expand and optimise your marketing strategy. This practical course shows you how to use artificial intelligence to create compelling content, develop creative campaigns and utilise automated processes to work more efficiently.

Benefit from concrete application examples and best practices to use AI safely and profitably in your daily marketing work.

After this course, you will be able to:

Use AI tools like ChatGPT safely and creatively in marketing
Efficiently develop convincing texts and concepts with AI support
Automate processes in your daily marketing work, saving time and resources
Optimise marketing measures through AI-supported analyses
Apply the latest trends and innovations in AI in a targeted manner

Requirements

Basic knowledge of marketing and digital communication
Curiosity and openness to try out new technologies
Basic experience with prompts or AI tools (such as ChatGPT, even in the free version)
Optional: Access to the ChatGPT Plus version (monthly fee possible) for extended functionality

Hardware needs

Laptop, tablet or desktop computer with speaker and microphone or headset, webcam
A stable internet connection

Course content

Basics of AI and ChatGPT: Understanding how AI works in marketing
Text optimisation and content creation: Effective marketing texts – supported by AI
Social media strategies: Using AI for content ideas and effective campaign planning
Analysis and optimisation: AI tools for data-driven marketing decisions
Practical and current: Case studies and best practices that inspire

Target group

All individuals who handle marketing tasks "on the side" and wish to use their time more efficiently.

Particularly suitable for those who do not have in-depth marketing expertise but want to use AI tools to develop creative ideas, improve their content and simplify their workflow.